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The rivalry between Mercedes-Benz and BMW spans over a century, representing a constant battle for automotive supremacy. In the modern era, this competition has culminated in the creation of two luxury behemoths: the BMW X7 and the Mercedes-Benz GLS. These three-row SUVs serve as the "S-Class" and "7 Series" of the SUV world, offering a blend of high-end technology, opulent materials, and commanding road presence. For the 2024 and 2025 model years, both vehicles have received significant refreshes to maintain their status at the top of the luxury ladder.
Exterior Design: Aggression vs. Elegance
The two manufacturers have taken distinct paths regarding their design philosophies. The BMW X7 is characterized by a bold and aggressive aesthetic. The most controversial element of its 2024 refresh is the new "split-eye" headlight design, which some critics find less appealing than the previous generation. This is paired with BMW’s signature massive kidney grills, giving the vehicle a muscular, sporty presence that "exudes strength and power". Despite the initial shock of the grill size, some reviewers find it looks "weirdly good" in certain specs, such as Marina Bay Blue with black accents.
In contrast, the Mercedes-Benz GLS adopts a more "sleek and sophisticated" approach. Its design is described as refined and understated, leaning into a "classy" look rather than an aggressive one. For 2024, the GLS features an even larger grill with four prominent smoked chrome bars, which is actually significantly bigger than the BMW’s grill. The GLS's silhouette is more rounded and "boxy" in a way that prioritizes interior volume and a "stately" appearance.
Performance: The Battle of the Twin-Turbo V8s
When comparing the mid-performance trims—the BMW X7 M60i and the Mercedes-Benz GLS 580—the specifications are remarkably close. Both utilize 48-volt mild hybrid systems paired with twin-turbocharged V8 engines.
• BMW X7 M60i: Features a 4.4L V8 producing 523 horsepower and 553 lb-ft of torque. It is mated to the highly acclaimed ZF 8-speed transmission, which is praised for its sportiness and precision.
• Mercedes-Benz GLS 580: Utilizes a 4.0L V8 delivering 510 horsepower and 538 lb-ft of torque. It uses a 9-speed automatic transmission designed for smoothness rather than aggressive shifting.
In real-world performance tests, the BMW X7 generally edges out the Mercedes. The X7 M60i achieves a 0-60 mph time of approximately 4.5 seconds, compared to the GLS 580’s 4.7 to 4.9 seconds. Reviewers note that the BMW feels significantly faster and more "jumping" due to its launch control, a feature notably absent in the GLS 580. Furthermore, the BMW's engine is described as more "exciting" with a muscle-car vibe, while the Mercedes remains "muted" and authentic, avoiding pumped-in audio.
Ride Quality and Handling
Both SUVs come standard with adaptive air suspension, allowing them to float over road imperfections like "riding on a cloud". However, their handling characteristics differ:
1. BMW X7: It is praised for driving "smaller than it is". With features like rear-wheel steering (standard on the M60i), it offers a more connected, precise steering feel and better confidence on twisty roads. However, some find the brake pedal feel "weird" due to the mild hybrid's regenerative calibration.
2. Mercedes-Benz GLS: Often considered the more comfortable of the two, the GLS excels in straight-line cruising. It offers an optional E-Active Body Control system ($9,000) that allows the car to scan the road and even "bounce" to help in off-road situations or simply for entertainment. While the GLS has more body roll than the X7, its ride is described as "unrivaled" in its ability to isolate passengers from bumps.
Interior Luxury and Technology
The interiors of these two SUVs are where the "S-Class vs. 7 Series" comparison is most evident.
BMW X7 Interior: The X7 features the new iDrive 8.5 system with a massive curved display. BMW has significantly improved the user interface, moving climate controls to the bottom of the screen for easier access, though some still miss physical buttons for heated seats. The build quality is "impeccable," with materials like Marina leather and carbon fiber that often feel tighter and higher quality than those in the Mercedes. A unique luxury touch is the available crystal glass knobs and gear selector.
Mercedes-Benz GLS Interior: The GLS cabin is described as more opulent and "stately". It uses the MBUX system with dual 12.3-inch screens. Unlike BMW, Mercedes retains physical buttons for climate control, which many find easier to use while driving. The GLS also offers superior ambient lighting with higher levels of customization. However, some critics feel the GLS interior, while nice, is beginning to feel a generation behind newer Mercedes models like the latest S-Class.
Family Practicality: Seating and Cargo
For families, the small details in seating and storage often make the biggest difference.
• Second Row: The Mercedes GLS offers a "party trick" where the center console can drop down to reveal a tablet for controlling massages. It also features climate vents in the ceiling and B-pillars, which is a significant advantage for cooling children in car seats.
• Third Row: The GLS generally offers more legroom and headroom for adults in the third row. However, the BMW X7 treats its third-row passengers to a dedicated sunroof and heated seats, making it feel less claustrophobic.
• Cargo Space: The GLS has a larger cargo area behind the third row (17.4 cu-ft vs. BMW’s 12.8 cu-ft). The BMW features a clamshell tailgate, which provides a handy ledge for sitting but can make reaching deep into the trunk more difficult.
Ownership: Pricing and Maintenance
In terms of value, the BMW X7 has a lower starting price (approximately 84,850∗∗)comparedtothe∗∗MercedesGLS∗∗(approximately∗∗88,150). BMW further enhances its value proposition by offering three years of complimentary maintenance, a service Mercedes does not include. When fully optioned, both vehicles easily clear the $100,000 mark, with the GLS often reaching higher into the $130,000 range when equipped with executive rear-seat packages.
Final Verdict
The choice between these two Titans depends on your priorities:• Choose the BMW X7 if: You want a "one-car solution" that is exciting to drive, offers superior technology (iDrive 8.5), and has a sportier, more aggressive edge.
• Choose the Mercedes-Benz GLS if: You prioritize ultimate "stately" luxury, a more spacious third row for adults, and a classic, elegant design that focuses on passenger comfort above all else.
Both vehicles represent the pinnacle of current SUV engineering, ensuring that regardless of the choice, you are "sitting atop technology-laden thrones".
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Note for Readers: Some information regarding specific 0-60 times and pricing fluctuates based on regional availability and currency (e.g., Canadian vs. US dollars mentioned in sources). You may wish to verify current local dealership pricing and specifications.
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