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⚡️ The Green Shift: Electric and Hydrogen Vehicles—The Future of Sustainable Mobility in Kenya Kenya is rapidly establishing itself as an African leader in the transition to sustainable transport, a shift that JETOUR and its parent company, Chery Group, are strategically prepared to support. While the immediate focus of JETOUR's Kenya launch is on high-quality, locally assembled SUVs, the long-term vision articulated by Managing Director Farouk Sheikh includes the crucial development of infrastructure and vehicles powered by electric and hydrogen energy . This move aligns perfectly with Kenya’s national goals for industrialization, job creation, and mitigating climate change. I. The Electric Vehicle (EV) Boom : Riding on Clean Energy The adoption of Battery Electric Vehicles (BEVs) is already surging in Kenya, particularly in the two- and three-wheeler segments, and the passenger car sector is catching up. JETOUR's planned expansion into this space is timely and potent bec...

⛰️ Built for the Wild: Exploring the Off-Road Dominance of the JETOUR T2 SUV The JETOUR T2 SUV (also known as the Traveller in some markets) is not just another soft-roader; it’s a rugged, high-performance machine designed to excel on Kenya’s diverse road network, from smooth tarmac to challenging off-road trails. Its design philosophy perfectly encapsulates JETOUR’s commitment to providing vehicles truly suited for the Kenyan terrain . ⚙️ Off-Road Engineering and Power The T2 is designed for adventure and reliability, featuring key specifications that make it highly capable: Feature Specification / Detail Significance for Kenya Engine Kunpeng Power 2.0L Turbocharged GDI Delivers high torque (up to 390 Nm) for climbing steep slopes and overtaking safely. Drivetrain Advanced XWD System (Intelligent 4WD) Automatically and intelligently switches between 2WD and 4WD modes, optimizing fuel economy and traction. Ground Clearance Up to 220 mm Essential for navigating deep ruts, high spee...

  When Farouk Sheikh, the Managing Director of JETOUR in Kenya , speaks of the brand's commitment to the " Kenyan economy and motoring culture ," he is articulating a vision that moves past simple commerce. This statement captures two powerful, interlocking shifts that JETOUR’s strategic entry—backed by a $1.4 billion investment and local assembly plans—is set to ignite. 📈 The Economic Impact: A Pillar of Industrialisation JETOUR’s most profound impact on the Kenyan economy will stem directly from its decision to pursue local assembly (CKD - Completely Knocked Down) operations, an initiative strongly supported by the Kenyan government's Vision 2030 and National Automotive Policy. 1. Job Creation and Skills Transfer The planned Sh1.4 billion investment to adapt an existing assembly plant in Mombasa is a direct injection into the manufacturing sector. Direct Employment: This will create hundreds of direct jobs in assembly, quality control, logistics, and managemen...

  The Kenyan automotive landscape is buzzing! The official entry of JETOUR , the ambitious Chinese SUV manufacturer, marks a pivotal moment, promising to redefine car ownership in Kenya . With a significant investment and a strategy focused on local assembly and affordability, JETOUR isn't just selling cars; it's driving a new future for Kenyan motorists. 🚀 Farouk Sheikh on the Road Ahead According to Farouk Sheikh , the Managing Director of JETOUR in Kenya, the brand's arrival is set to be a true game-changer . Sheikh highlights that JETOUR’s strategy directly addresses key challenges faced by Kenyan car buyers: "This launch is more than just introducing new vehicles. It’s about making high-quality, zero-mileage vehicles accessible and affordable for the average Kenyan. Our investment and local assembly commitment are proof that we are here for the long haul to contribute positively to the Kenyan economy and motoring culture."   💰 The $1.4 Billion Investment an...