Importing a vehicle into Kenya remains one of the most popular ways for individuals, businesses, ride-share operators, and fleet managers to acquire reliable, cost-effective cars—especially in a market where new-vehicle prices often exceed KSh 5–10 million for popular SUVs and saloons. In 2026, the process is tightly regulated by three core authorities: the Kenya Revenue Authority (KRA) for customs valuation and taxation, the Kenya Bureau of Standards (KEBS) for pre-shipment conformity and age/roadworthiness compliance, and the National Transport and Safety Authority (NTSA) for final registration and road-use approval. The landscape shifted significantly at the start of 2026. Effective January 1, 2026, KEBS enforced a stricter interpretation of the long-standing eight-year age limit under KS 1515:2000 (Code of Practice for Inspection of Road Vehicles) and Legal Notice No. 78 of 2020. Only Right-Hand Drive (RHD) vehicles whose year of first registration is January 1, 2019, or late...
The Kenyan automotive landscape is buzzing! The official entry of JETOUR, the ambitious Chinese SUV manufacturer, marks a pivotal moment, promising to redefine car ownership in Kenya. With a significant investment and a strategy focused on local assembly and affordability, JETOUR isn't just selling cars; it's driving a new future for Kenyan motorists.
🚀 Farouk Sheikh on the Road Ahead
According to Farouk Sheikh, the Managing Director of JETOUR in Kenya, the brand's arrival is set to be a true game-changer. Sheikh highlights that JETOUR’s strategy directly addresses key challenges faced by Kenyan car buyers:
"This launch is more than just introducing new vehicles. It’s about making high-quality, zero-mileage vehicles accessible and affordable for the average Kenyan. Our investment and local assembly commitment are proof that we are here for the long haul to contribute positively to the Kenyan economy and motoring culture."
💰 The $1.4 Billion Investment and Local Advantage
JETOUR's commitment is backed by a substantial $1.4 billion investment. This funding fuels their strategy to establish a strong presence, including key operations like local assembly in Kenya.
Lowering Costs: Assembling vehicles locally dramatically reduces import duties and logistical costs, allowing JETOUR to offer highly affordable prices directly to consumers.
Creating Employment: The assembly operations will translate into significant job creation for Kenyans, providing valuable employment opportunities and skills transfer in the automotive sector.
Zero Mileage Advantage: Buyers will benefit from zero mileage vehicles, eliminating the risks and uncertainties often associated with purchasing imported used cars.
⛰️ SUVs Built for the Kenyan Terrain
Understanding that the diverse Kenyan terrain—from rugged rural roads to bustling urban highways—demands robust vehicles, JETOUR is focusing its initial offerings on a range of powerful and reliable SUVs.
These new SUVs are designed with features specifically tailored for the local environment, promising durability, ground clearance, and comfort necessary for the demanding driving conditions in Kenya. The emphasis is on delivering performance without sacrificing the cost-effectiveness that is crucial for the Kenyan market.
🇨🇳 Who Owns JETOUR and Where Do They Come From?
JETOUR's roots provide a strong foundation for its quality and global ambition.
Origin: JETOUR is a relatively young, dynamic automotive brand that originated in China.
Ownership: The brand is owned by the massive and well-established Chery Automobile Co., Ltd. Chery is one of China's largest automobile manufacturers, known globally for its extensive R&D, advanced technology, and production scale. This backing provides JETOUR with significant technological expertise and reliable supply chains, assuring Kenyan consumers of the vehicles' quality and long-term support.
JETOUR's entry is poised to disrupt the market, offering a compelling alternative that balances affordability, quality, and local economic benefits. It signals a bright future where brand-new, reliable car ownership is within reach for more Kenyans.
Are you ready to see the new SUVs from JETOUR?
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