⚡️ The Green Shift: Electric and Hydrogen Vehicles—The Future of Sustainable Mobility in Kenya Kenya is rapidly establishing itself as an African leader in the transition to sustainable transport, a shift that JETOUR and its parent company, Chery Group, are strategically prepared to support. While the immediate focus of JETOUR's Kenya launch is on high-quality, locally assembled SUVs, the long-term vision articulated by Managing Director Farouk Sheikh includes the crucial development of infrastructure and vehicles powered by electric and hydrogen energy . This move aligns perfectly with Kenya’s national goals for industrialization, job creation, and mitigating climate change. I. The Electric Vehicle (EV) Boom : Riding on Clean Energy The adoption of Battery Electric Vehicles (BEVs) is already surging in Kenya, particularly in the two- and three-wheeler segments, and the passenger car sector is catching up. JETOUR's planned expansion into this space is timely and potent bec...
Introduction: The Great Rebalancing If the early 2020s were defined by the hype of "flying cars" and "100% electric by tomorrow," late 2025 is defined by a sobering, yet innovative, reality check. We are witnessing a "Great Rebalancing" in the automotive industry. The narrative has shifted from utopian futurism to aggressive pragmatism, driven by economic headwinds, high interest rates, and a consumer base that has become increasingly price-sensitive and brand-agnostic. As an industry analyst tracking these shifts through Q3 and Q4 of 2025, I have synthesized data from manufacturing reports, consumer behavior surveys, and global sales metrics. This article is written for the car buyer, the investor, and the enthusiast who wants to understand not just what is being released, but why the market looks the way it does right now. 1. The Powertrain Reality: Hybrids Win the Wallet The most significant trend of late 2025 is the decoupling of "electrificati...